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Tuning In

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Social media is a two way street: read/write. In addition to providing tool for sharing and publishing media, you can provide your users with interfaces for zeroing in on the streams they're interested in and then sifting through them for the most interesting and relevant objects in the stream.

Google Reader guess I might be interested in the blog entries and other RSS objects Brian Oberkirch shares. (Reader was right, but if it guessed wrong, I could "hide" Brian to tune my incoming feed that way.)

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