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Mobile phones are becoming more ubiquitous in the US and they are often the primary mode for connecting to the Internet and with other people in Asia and other parts of the world. Tools and applications for enabling social experiences need to be designed for the mobile experience as more and more people use the phone exclusively or move seamlessly back and forth between the computer and the phone for their social transactions.


Use When

  • Use to enable users to share photos and/or videos from their mobile devices.
  • Use to enable users to plot themselves on a map or announce their location.
  • Use to enable users to meet up with other people nearby.



  • Provide one-click upload of photos and videos.
  • Allow the user to do their setup on the web as an option. More complex setup, requiring typing and data entry is easier with a keyboard than a phone interface.

Recent activity posted by users of Brightkite also shows up on the website.

  • But, that said, the setup and upload of content should be easy on the phone for those not equipped with a computer
  • Provide one-click ability to share items of interest to others.





The CTIA, an international mobile industry body, has published a set of best-practice guidelines for location-based service applications. Two fundamental principles guide the document:

User Notice: Location-based service providers should inform consumers as to how their location information will be used, disclosed and protected so users can make informed decisions about whether or not to use the service or authorize disclosure.

User Consent: Once users have selected location-based services or authorized disclosure of their location information, they should have choices as to when or whether location information will be disclosed to third parties, along with the ability to revoke any such authorization.

Related Patterns

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